The Rolex Day-Date, affectionately known as the "President," holds a unique position in the world of luxury watches. Its prestigious history, association with heads of state and influential figures, and unparalleled craftsmanship command significant attention, and consequently, a substantial price tag. This article delves into the price of the Rolex Day-Date 36mm in white gold, exploring the factors that contribute to its cost, examining different models (including the Rolex 128239 and Rolex 118239), and providing insights into the broader market for this iconic timepiece.
Understanding the "Price on Request" Phenomenon:
The initial query reveals a common characteristic of high-end luxury watches like the Day-Date 36mm in white gold: a "price on request" listing. This isn't simply a marketing tactic; it reflects the personalized nature of the purchasing experience. Several factors contribute to this approach:
* Customization: Rolex offers a degree of customization, particularly with precious metal models. Dial variations, bezel styles, and even strap options can influence the final price. A "price on request" allows for accurate pricing after discussing specific configurations with the authorized dealer.
* Market Fluctuations: The price of precious metals, particularly gold, is subject to market volatility. A fixed price online may become outdated quickly, leading to discrepancies and potential dissatisfaction. A "price on request" ensures the customer receives the most up-to-date pricing based on current market conditions.
* Exclusivity: The Day-Date's inherent exclusivity is reinforced by this approach. It underscores the watch's status as a highly sought-after item, not readily available for immediate purchase like a mass-produced timepiece.
* Dealer Margins: Authorized dealers also have some flexibility in pricing, depending on their location, inventory, and demand. This flexibility is accommodated by the "price on request" method.
Deciphering the Model Numbers: Rolex 128239 vs. Rolex 118239
The Rolex Day-Date 36mm in white gold comes in several variations, with the model numbers providing crucial information. The most commonly discussed are the 128239 and 118239. Understanding the differences is key to comprehending price variations:
* Rolex 118239: This model represents an earlier generation of the Day-Date 36 in white gold. It features a caliber 3155 movement, known for its reliability and accuracy. These watches are now considered vintage or pre-owned, and their price will depend significantly on their condition, box and papers, and overall market demand for that specific reference. Expect a price significantly lower than a new 128239, but still substantial considering the rarity and prestige.
* Rolex 128239: This is the current generation of the Day-Date 36 in white gold. It typically boasts the updated caliber 3255 movement, known for its superior chronometric performance and extended power reserve. This newer movement, coupled with its modern production, typically commands a higher price than its predecessor, the 118239.
Factors Influencing the Price of a Rolex Day-Date 36mm White Gold:
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